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This is the Best Time to Buy a New TV (and Why October is Not It!)

There isn't just one month that's the best time to pick up that new television - it's 5 different months!

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Best Time to Buy a TV 2024

Here at Trendsicle we’ve been covering sales and deals every month on hundreds of popular products since 2017.  From years of data we’ve discovered some of the best times of the year to score the best deals (here’s how we do that).  This time around we’re covering the ever-popular 4K TV.  Let’s do this!

Ready to elevate your entertainment setup to the next level with a stunning new 4K television – or any TV for that matter? Whether you’re a movie buff, a sports fanatic, or a gaming enthusiast, the decision to invest in a 4K TV is an exciting one. But when is the best time to make that purchase? Let’s dive into the optimal timing for scoring the perfect television deal.


By the Numbers

Quick stats and facts based on our own internal data, experience, and years of covering 4K TV sales.  Plus, it’s fun to see numbers move, right?

# of Years Covering TV Sales


# of Television Sales Analyzed

individual sales

Avg % You Can Typically Save

on average
0 %

The Best Month to Buy a New TV

Similar to mattress shopping, finding the ideal time to buy a 4K television involves a combination of seasonal sales, product cycles, and consumer demand. So, when should you pull the trigger on that shiny new 4K TV? While there isn’t a definitive “one-size-fits-all” answer, there are certain months that tend to offer better deals and discounts on 4K TVs:

The Best Month(s) to Buy:  November, December, January, February, and May.

November (Black Friday): Black Friday, which falls on the day after Thanksgiving here in the US, is renowned for its massive discounts and doorbuster deals across various product categories, including electronics like 4K televisions. Many retailers slash prices on TVs during Black Friday sales events, making it an excellent time to score a bargain.

December (Holiday Season): The holiday shopping season extends beyond Black Friday, with retailers continuing to offer discounts and promotions throughout December. As consumers gear up for gift-giving and holiday gatherings, retailers capitalize on the increased demand for electronics by offering competitive pricing on 4K and 8K televisions.

January (Post-Holiday Clearance): Once the holiday rush subsides, retailers often hold clearance sales to offload excess inventory and make room for new products. January can be an opportune time to find discounted TVs as retailers aim to clear out remaining holiday stock.

February (Super Bowl Sales): The Super Bowl, one of the biggest sporting events in the world, is a popular time for retailers to offer promotions on electronics, including 4K televisions. Leading up to the big game, retailers may roll out discounts and bundle deals to entice consumers looking to upgrade their viewing experience.  Be sure to check out “open box” models for major discounts too.

May (Spring Sales): While not as prominent as the holiday shopping season, May can still be a good time to buy a 4K television, particularly during Memorial Day sales events. As retailers kick off the spring season with promotions and discounts, savvy shoppers can find deals on a variety of products, including electronics.

Ultimately, the best month to buy a 4K television depends on your personal preferences, budget, and timing. Keep an eye out for sales events, compare prices from multiple retailers, and consider factors such as warranty coverage and return policies when making your purchase decision. With careful planning and research, you can score a great deal on the perfect TV for all your entertainment needs.

When NOT to Buy a New TV

Believe it or not, from years of our own sales research and internal data, be found the worst month to pick out a new television is the month of October.

Timing of Sales Events: October falls between major sales events like Black Friday and the holiday shopping season. As a result, retailers may not offer as many promotions or discounts on televisions during this month compared to peak shopping periods.

Product Cycles: Electronics manufacturers often release new models of televisions in the fall, ahead of the holiday season. This can lead to retailers focusing on promoting and selling the latest models rather than offering discounts on older ones.

Consumer Demand: In October, consumer demand for televisions may not be as high as during other times of the year when people are shopping for holiday gifts or taking advantage of major sales events. With lower demand, retailers may be less inclined to offer competitive pricing.

Limited Inventory: Retailers may be in the process of transitioning their inventory to accommodate new models or upcoming promotions, resulting in fewer options available for consumers in October.

While October may not offer the same level of discounts and promotions as other months, it’s still worth keeping an eye out for sales and deals, especially if you come across a particularly good offer. If you’re not in immediate need of a television and can afford to wait, it might be worth holding off until a more opportune time, such as during Black Friday or the holiday season, to maximize your savings.

You May Want to Buy Last Season's Model

If you find yourself not in the best month’s sweet spot, it’s perfectly okay to buy last season’s model, especially if it meets your needs and offers the features you’re looking for. In fact, purchasing a previous model can often be a smart decision for several reasons:

Cost Savings: Last season’s models are typically discounted to make room for newer releases. By opting for an older model, you can often enjoy significant savings without sacrificing much in terms of performance or features.

Proven Performance: Older models have been on the market for some time, allowing for ample user feedback and reviews. This means you can make a more informed decision based on the experiences of others, potentially avoiding any initial quirks or issues that may arise with newer models.

Similar Features: While newer models may boast incremental upgrades or the latest technological advancements, last season’s models often still offer a wide range of features and capabilities that meet the needs of most consumers. Unless you specifically require the latest cutting-edge features, last season’s model may provide everything you need at a lower price point.

Wider Availability: Older models may be more readily available, especially if retailers are looking to clear out remaining inventory to make space for new releases. This can give you more options to choose from and potentially access to models that are no longer in production.

Reliability: Manufacturers typically refine their products over time based on user feedback and performance testing. As such, last season’s models may have undergone additional quality assurance measures, making them reliable choices for consumers.

In Conclusuion

As you’ve hopefully learned, there isn’t just one month that’s the “best” for scoring an amazing deal on a popular TV.  Instead, there are about 5 months where the sales and deals tend be pretty outstanding.  If you find yourself looking for a new television, but don’t fall into one of those months consider going with last season’s model to save a truly decent amount.