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It seems like the official Christmas shopping season kicks off as soon as Amazon releases their “Toys We Love” list. So without further ado, here’s their top 30 picks!
While we have our own editorially chosen Christmas Toy Guide, it’s always great to see what the folks at Amazon have chosen as their “Toys We Love” list for Christmas 2025 (into 2025). They always seem to have their finger on the pulse of what kids are looking to play with and they do it at a variety of popular categories like to make all your toy shopping that much easier like:
- 0 – 2 Years Old
- 3 – 5 Years Old
- 6 – 8 Years Old
- 9 – 11 Years Old
- 12+ Years Old
- Action Toys
- Building Toys
- Arts + Crafts
- Learning + Technology
And a whole lot of more really helpful toy and game categories for kiddos of all ages. If you want to see their entire list of toys they’ve chosen, you can check it out right here. However, we’ve narrowed down the 100+ to the top 30 that are the most popular and most anticipated toys for the Christmas season, according to the expert toy selectors at Amazon.
1. The Crayola Light Board Drawing Tablet
2. The National Geographic Break-Open Geodes
3. The LEGO Disney Princess Castle
4. The Harley-Davidson Tricycle
5. The Marvel “Guess in 10” Game
6. The Glow-in-the-Dark Rock Painting Set
7. The Wizarding World Harry Potter 4-in-1 Playset
8. The Play-Doh Ice Cream Cart
9. The Little Live Pets “Mama Surprise”
10. The Baby Alive Bunny Sleepover Baby Doll
11. The Playmobil Aquarium
![Playmobil Day at The Aquarium [Amazon Exclusive]](https://m.media-amazon.com/images/I/61B1sYxGxVL.jpg)
12. The Bluey “Lights & Sounds” Play House
13. The Magna-Tiles Arctic Animals Set
14. The Lite-Brite Wall Art
15. The Hot Wheels “Criss Cross Crash” Race Track
16. The LEGO Floral Art Set
17. The Disney Trivia Game
18. The Hot Wheels “R/C Wheelz Stuntin” Toy
19. The LOL Surprise Mega Fashion Show Runway
20. The CoComelon Boo Boo JJ Plush
21. The Magical Mixies Play-Set
22. The Adventure Camper Play-House
23. The Bluey Bus + Action Figures
24. The Sweet Puffy Bee Doll
25. The Barbie Cutie Reveal Doll
26. The Little Tikes Wooden “Stack & Style” Play House
27. The Magical Mixies Magical Crystal Ball
28. The Big Reversible Octopus Plushie
29. The iMagiLabs Girl Coding Set
30. The American Girl “Truly Me” Doll
