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Yes, and for a reason worth understanding. Google added a new entry-level Fitbit to the range in May 2026, the screenless Air, at ninety nine dollars. Rather than replacing the older models, it widened the lineup, and the Versa 4 and Sense 2 have been discounted since to make room underneath. That’s why the watches are cheap right now. Labor Day Weekend catches that clearance, and Black Friday will go deeper on the flagship Sense.
If you’ve read that Fitbit is being wound down, the current lineup says otherwise. There are now five products on sale at once, which is more than there were two years ago, and the practical problem has flipped from scarcity to overlap. Below you’ll find live deals by type, a straight comparison of what separates the models, and the one feature that genuinely only exists at the top of the range.
Fitbit Deals On Sale Right Now
Every one of these is discounted right now, cheapest first.
Which Fitbit You Actually Want
Five models is more overlap than most people need. Here’s what separates them.
| Model | What You Get | Who It Suits |
|---|---|---|
| Fitbit Air | A screenless band that tracks steps, sleep and heart rate and sends everything to your phone. The newest addition and the cheapest way in. | People who want the data without a screen on their wrist |
| Inspire 3 | A slim tracker with a small colour display, notifications and long battery life. The classic Fitbit shape. | First-time buyers and anyone who mainly wants step and sleep tracking |
| Charge 6 | The step up, with built-in GPS and Google apps on board, in a tracker body rather than a watch. | Runners and walkers who want route data without carrying a phone |
| Versa 4 | A proper smartwatch face with phone notifications and app support, at watch size. | People who want a watch rather than a band |
| Sense 2 | Everything the Versa has plus ECG and the more advanced stress sensing. | The only choice if you specifically want ECG on your wrist |
The one hard dividing line is ECG, which sits on the Sense and nowhere else in the range. Everything else on the list is a matter of screen size and whether you want GPS built in, so if neither of those matters to you, the cheapest model in stock will do the same job.
What Actually Counts as a Good Fitbit Deal
These trackers get discounted often, which makes it worth knowing what separates a real deal from a rotating one:
- A Google account is now part of the deal. Fitbit sits inside Google, and setting one of these up means a Google account rather than a standalone Fitbit login. Worth knowing before you buy for someone who would rather avoid that.
- Check whether Premium is bundled and what happens after. Most models ship with a trial of the subscription tier, which carries the deeper sleep and readiness analysis. The hardware works without it, but some of what you see in the reviews doesn’t appear without it.
- Built-in GPS or not. This is the practical split between the cheap trackers and the mid range. Without it the band borrows your phone’s GPS, which is fine on a treadmill and useless if you want to run without a phone.
- Battery life varies more than the spec sheets suggest. The screenless and small-display models run for days. Anything with a bright watch face and always-on display runs down far faster, especially with GPS active.
- Band size is a real purchase, not an afterthought. Most models ship with small and large straps, but not all bundles do. Third party bands are cheap and plentiful, which is the section further down this page.
Fitbit Trackers On Sale
The bands rather than the watches. Lighter, cheaper and the ones that last longest between charges.
Fitbit Smartwatches On Sale
The Versa and Sense, which are watches rather than bands. This is where the current clearance is deepest.
Bands and Accessories On Sale
The cheapest way to make an old tracker feel new, and the first thing to wear out on any of them.
Where to Shop Fitbit
Fitbit turns up almost everywhere, which is good news for price checking. These four are stocked right now and each is worth a look for a different reason.
How to Pick the Right Fitbit
You want steps, sleep and a long battery. The Inspire or the new screenless Air. Both do the core job, both run for days, and neither asks you to charge something every night that’s supposed to be tracking your sleep.
You run or walk without your phone. You need built-in GPS, which means the Charge or a watch. Anything cheaper borrows your phone’s location and gives you nothing if you leave it at home.
You want ECG on your wrist. That’s the Sense, and only the Sense. It’s the single feature in this range you can’t get by spending less.
You want notifications and apps. Go to the Versa. It’s a watch rather than a band, so it reads properly at a glance, and the trade is that you’ll charge it far more often.
You’re buying for someone older. Bigger screen, simpler interface, and check they’re comfortable with a Google account, because setup now runs through one. The Versa is usually the easier gift than a small band.
Fitbit Sale FAQ
The Bottom Line
The reason Fitbits are cheap right now is that the range grew rather than shrank. A new screenless model landed at the bottom in May, nothing above it was retired, and the watches were discounted to make space. That makes this a genuinely good moment to buy the model you were already considering. Work out first whether you need built-in GPS and whether you want ECG, because those are the only two features that actually cost more, and let battery life decide the rest. Labor Day weekend catches the clearance, and a band you never take off will always tell you more than a watch you charge every night.
