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Yes, if you want a 360 camera. GoPro has $200 off the MAX2 at $299.99 against $499.99 and $140 off the original MAX at $229.99, with a free year of the Premium subscription on both, and B&H matches the MAX2 price. The HERO line is a different story: the HERO13 Black holds its $429.99 list at GoPro, B&H and Abt, and the only cut on it is Walmart's $379. Black Friday still goes deeper on the flagship, but a 40% cut on a 360 camera isn't a routine markdown.
Read the price at gopro.com carefully before you compare it with anything. The cheapest number on the site usually assumes you're taking a GoPro Subscription with it, which is $59.99 a year for Premium or $99.99 for Premium+. That subscription is genuinely good value if you'll use it, since it includes unlimited cloud backup of GoPro footage, up to two camera replacements a year on HERO8 and newer, up to 50% off accessories and $150 off two camera purchases a year. It's just not free, and the retailer price next to it usually isn't bundled with anything.
Early Columbus Day GoPro Deals
GoPro runs its own sale, and the dealers that carry it either match the number or hold list. These are the live markdowns at the brand, checked against the product page.
- 360 camera
- 8K 360 video
- Replaceable lenses
The current 360 camera, which records everything around it in 8K and lets you pick the framing afterward in the app. The glass lenses unscrew and replace, which fixes the one thing that ended the life of most original MAX units, a scratched lens. GoPro throws in a year of Premium, which is $59.99 on its own.
A 40% cut on a camera GoPro launched a year ago isn't a clearance. B&H matches the $299.99, but only GoPro adds the subscription year with the cloud backup and the camera replacement cover, so buy it direct if that matters to you.
$299.99$499.9940% off
GoPro MAX2 + Accessories Bundle
- 360 camera
- Accessory kit
- $604.96 value
The MAX2 with GoPro's starter accessory kit, sold on the same product page as the bare camera under the bundle option. GoPro values the box at $604.96 and it carries the same $200 cut, so the accessories cost $70 more than buying the camera alone.
Read what's in the box under the bundle option before you pick it. A spare MAX2 battery alone is $34.99 at B&H, so $70 is about two accessories' worth, and if you already own GoPro mounts the bare camera is the better buy, since every one you have fits the MAX2.
$369.99$569.9935% off
- 360 camera
- 5.6K 360 video
- Free Premium year
The original MAX, still on sale new from GoPro at $140 off, with a free year of Premium included. It shoots 5.6K 360 rather than 8K and the lenses are fixed, but the reframing workflow in the app is the same, and for anything that ends up on a phone screen the resolution gap is invisible.
The lens is the weak point on this generation: it can't be swapped, so a deep scratch is the end of the camera. Buy the lens protectors with it, and treat this as the budget way into 360 rather than the long-term one.
$229.99$369.9938% off
Prices come from GoPro at the time this page was last refreshed. GoPro doesn't date its camera offers, and the bundles sell through by configuration, so check the current number on the product page before you buy.
Top 3 GoPro Deals on Amazon
The three HERO13 listings with the steepest discounts on Amazon, ranked by markdown. The HERO13 is the current flagship, and the first HERO that knows what lens is attached to it. The HB-Series lens mods and ND filters are auto-detected rather than set by hand, GPS is back after being dropped on the HERO12, and the battery went from 1,720mAh to 1,900mAh, which buys roughly an hour and a half of continuous 5.3K. It shoots 5.3K up to 120fps and 720p up to 400fps. Bundles are usually the better buy here, because the spare battery and the case cost more separately than the bundle premium.
When GoPros Actually Go On Sale
GoPro discounts on a product cycle and a seasonal one at the same time, which gives you more windows than most camera brands.
| When | What to expect |
|---|---|
| Black Friday and Cyber Monday | The annual low on the current flagship and the week the bundles get genuinely cheap. If you want a brand new HERO at its best price, this is it. |
| Right after a new HERO lands, usually September | The outgoing model drops hard and keeps most of what made it good. A HERO12 still shoots 5.3K and mounts everything the 13 does, at a fraction of the price. |
| Early Columbus Day, into October | Strong on the 360 line and flat on the HEROs. GoPro has $200 off the MAX2 and $140 off the MAX with a free year of Premium on each, B&H matches the MAX2, and Walmart has $50 off the HERO13 Black. The October Prime Day usually adds accessory cuts on top. |
| Prime Day, July and October | Reliable on cameras and very reliable on accessories and mounts, which is where a GoPro budget quietly disappears anyway. |
| Spring, into the outdoor season | Not the deepest, but the promotions cluster here because this is when people buy cameras for trips. Watch for bundles rather than price cuts. |
| Launch week | A new HERO holds list price for months and the launch bundles are rarely a saving. Buying one the week it appears is the most expensive way to own a GoPro. |
What Actually Counts as a Good GoPro Deal
GoPro pricing is unusually structured, so compare the camera on its own before you compare bundles.
- HERO13 Black under $380. List is $429.99, and Walmart has it at $379 sold by Walmart itself, which is the only cut on the flagship in the network. Below $350 is a real sale rather than a standing price.
- A bundle with $200 off the camera inside it. The MAX2 + Accessories Bundle is $369.99 against $569.99 at GoPro, which is the same $200 cut as the bare camera with the mounts and spare battery thrown in. A bundle only counts as a deal when the camera inside it is discounted, and this one is.
- MAX2 or a 360 camera under $320. GoPro and B&H both have the MAX2 at $299.99 against $499.99, and the original MAX is $229.99 against $369.99 at GoPro. That's a genuine 40% cut on a camera that normally barely moves.
- Previous-generation HERO under $250. A HERO12 or HERO11 still shoots 5.3K, still takes every mount, and still runs the same app. The most sensible purchase on this page for most people.
- Accessories at 50% off. The GoPro Subscription discount is the deepest reliable cut on first-party mounts and mods, and accessories are where the real spending happens after the camera.
Where to Shop GoPro
Worth checking beyond Amazon, because the direct price and the retailer price are structured differently, and the 360 discount comes with a subscription year only when you buy it from GoPro.
How to Pick the Right GoPro
Buy a generation behind unless you need what changed. The HERO13 adds GPS, auto-detected HB-Series lenses, 5.3K at 120fps and a slightly bigger battery. A HERO12 shoots the same 5.3K at 60fps, takes the same mounts and runs the same app for far less. Unless one of those four things is on your list, the older camera is the better purchase.
Work out whether you want the subscription before you compare prices. Premium is $59.99 a year and includes unlimited cloud backup of GoPro footage, up to two camera replacements a year on HERO8 and newer, up to 50% off accessories and $150 off two camera purchases a year. If you'll use the replacement cover and the accessory discount it pays for itself. If you won't, strip it out before comparing gopro.com to a retailer.
Budget for the mount and the card, not just the camera. A GoPro on its own does almost nothing. The chest harness or helmet mount decides what the footage looks like, and a card that can't sustain the bitrate drops frames at exactly the moment worth keeping. Neither is expensive, and both are easy to forget.
Think about whether you want a 360 camera instead. A MAX-style camera records everything and lets you frame afterward, which is the right answer when you get one run at a shot and can't aim. It's the wrong answer if you want to shoot and share quickly, because every clip has to be reframed before it makes sense.
Buy genuine batteries and treat mounts as consumables. Off-brand cells lose capacity fast and run hot in a camera that already gets warm. Mounts are the opposite: the plastic ones break, they cost very little, and a third-party clamp does the same job as a first-party one. Spend where the electronics are.
GoPro Sale FAQ
The Bottom Line
Start by deciding whether you want the subscription, because that single question changes which price on which site is actually the lowest. Then buy a generation behind unless you specifically need GPS, the HB-Series lenses or 5.3K at 120fps, since a HERO12 takes every mount, runs the same app and costs far less. Put the money you save into a mount that matches how you film and a card fast enough to keep up, which is where footage is actually won or lost. The early Columbus Day window is a 360 camera sale rather than a HERO sale: 40% off the MAX2 at GoPro and B&H, 38% off the original MAX at GoPro, both with a free year of Premium from GoPro, while the HERO13 holds list everywhere except Walmart's $379.
