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Both calendars are gone at list price almost everywhere. The 24-day Squishmas is $29.99 list, sold out at Walmart and Schylling, and the only two Amazon offers are $149.99 and $189.99. The 13-day Squish-O-Ween is $19.99 list, sold out at Kohl's, unavailable on Amazon, and a handful of independent shops still have it around $50. Do not pay $150. Realistic is $50 to $60, and the Halloween one has 30 days before it's needed.
NeeDoh has had the strangest year of any toy brand in America. Sales more than tripled, six months of inventory went in six weeks, and the thing usually blamed for setting it off is last year's advent calendar going viral in December. So Schylling made two of them for 2026, and both did exactly what you'd expect.
Here's what's in each one, what a fair price looks like now that resale has taken over, and the scam problem that has grown up around this brand and is worth ten seconds of your attention before you type in a card number.
Where To Buy Them
This is a genuinely difficult one, so the table is more useful than usual. Two things to hold onto: $29.99 and $19.99 are the real prices, and Schylling's own online shop is shut, so there is no official direct-from-brand option at all right now.
| Where | Status | Price | |
|---|---|---|---|
| Amazon · SquishmasNo featured offer and an Amazon "high price" flag. Two marketplace sellers only. | Overpriced | $149.99and $189.99 | Check Stock Status |
| Millennium Games · Squish-O-WeenAn independent games shop in Rochester. Marked up, but actually addable to a cart. | In Stock | $49.99vs $19.99 list | Check Stock Status |
| Kohl's · Squish-O-WeenList price, and the page still says 7,000+ people bought recently. Worth watching. | Sold Out | $19.99list | Check Stock Status |
| Walmart · SquishmasListing is live but empty. This is the one to keep refreshing. | Sold Out | $29.99list | Check Stock Status |
| Amazon · Squish-O-WeenLast sold at $31.84 before it went. Set an alert here rather than paying resale. | Unavailable | $31.84last price | Check Stock Status |
Independent toy shops are the best odds here, and it's worth saying why: NeeDoh restocks tend to reach small stores in ones and twos rather than in pallets, so they turn up in places that never make it into a search result. Learning Express, Fat Brain, Books-A-Million and a dozen specialty shops all listed one of these calendars and all are currently out. Checking back is more productive than checking wider.
This brand has attracted a wave of fake shops built specifically to catch people hunting for sold-out stock. They copy Schylling's logo and product photos onto near-miss domains, and the tell is the address bar: schylling.us.com, schylling.store.com, schyllingstore.us.com, schylinngtooys.us.com and others. They price things sensibly rather than absurdly, precisely so nothing looks off.
Schylling.com is the only official site, and its shop is closed. That makes this simple: if a site claiming to be Schylling's official store is happily taking your card right now, it is not Schylling's official store. One shopper reported a declined card on a fake site followed by a run of unauthorised charges.
Also worth knowing: needoh.org is not Schylling either. It reproduces the real company's address and phone number, but it sells nothing and every button routes to Amazon, eBay or AliExpress. Schylling's own position is that "brick-and-mortar retailers are your safest bet for authentic NeeDoh."
Twenty-four doors, twenty-four mini "Teenie" NeeDohs at about an inch and a quarter each, including holiday editions Schylling says you can't get any other way. That exclusivity is the whole engine here: these things are traded in playgrounds, and a squishy nobody else can buy is worth more than a squishy anybody can.
Thirteen doors rather than twenty-four, which is a nice touch for Halloween. Behind them are six NeeDoh squishies and seven other Halloween trinkets, so it's a lighter box than the Christmas one and priced accordingly. Start it on October 19 and the last door lands on Halloween.
Why You Can't Find Either Of Them
The shortage is real, it's brand-wide, and the numbers behind it are worth seeing.
NeeDoh sales more than tripled in 2026. Schylling burned through six months of inventory in six weeks, and its president Paul Weingard has said that within the first nine weeks of the year the company had sold its entire annual stock. Sellouts hit CVS, Walgreens, Walmart and Barnes & Noble, and third-party sellers were marking six dollar squishies up to forty-five.
The part that matters for this page: the 2025 advent calendar is widely credited as the thing that lit the fuse. It went viral last December, and the demand never came back down. So Schylling walked into 2026 already short, made two calendars instead of one, and both sold out immediately. This isn't a manufactured scarcity story. It's a company that genuinely cannot make them fast enough.
What You Should Actually Pay
List is $29.99 for the 24-day and $19.99 for the 13-day. Nobody is getting either at list today, so the honest question is what a sensible overpay looks like.
On the secondary market the Squishmas has been clearing around $95 to $130, with one sold at $129 in July and another pair at $104.99 in late August. The Squish-O-Ween is much saner, typically $50 to $55, with a hundred units moving through a single eBay listing. Against those, the $149.99 and $189.99 Amazon asks are above even the resale market, which is why Amazon itself is flagging them.
Take it now
Reasonable
Resale rate
No
One Safety Note
Worth knowing if there are NeeDohs in your house already. There is a trend of heating them to change the texture, and it has gone badly: a class action filed this year alleges the toys can rupture when heated, and Schylling has added packaging warnings. Whatever a video suggests, don't microwave them or run them under hot water.
NeeDoh Advent Calendar FAQ
The Bottom Line: Two good calendars, both genuinely hard to get, and a resale market that has run away from the product. The Squishmas at $29.99 is the better box and the one worth setting a Walmart alert for; the Squish-O-Ween is lighter on actual NeeDohs but you can still buy one today at around fifty dollars if the countdown matters more than the saving. What nobody should do is pay $149.99 on Amazon for a thirty dollar calendar, or hand card details to a site pretending to be Schylling's official store, because that store is closed and the fakes are the only ones open.
