Skip to content 
There's finally a way to get the 24-day Squishmas at its $29.99 list price: Amazon is now selling it itself, by invitation. You click Request invite on the listing and Amazon emails you a buy link if you're picked, with no guarantee and no markup. Office Depot also lists it at $32.99, but in stores only. Walmart is still empty, and the $149.99 marketplace listing has gone dark. The 13-day Squish-O-Ween is $19.99 list, still sold out at Kohl's, and still buyable today for $49.99 from an independent shop. Resale has cooled too: sealed Squishmas boxes now start around $43 on eBay. Request the invite first, then decide.
NeeDoh has had the strangest year of any toy brand in America. Sales more than tripled, six months of inventory went in six weeks, and the thing usually blamed for setting it off is last year's advent calendar going viral in December. So Schylling made two of them for 2026, and both did exactly what you'd expect.
Here's what's in each one, what a fair price looks like now that resale has taken over, and the scam problem that has grown up around this brand and is worth ten seconds of your attention before you type in a card number.
Where To Buy Them
This is a genuinely difficult one, so the table is more useful than usual. Two things to hold onto: $29.99 and $19.99 are the real prices, and Schylling's own online shop is shut, so there is no official direct-from-brand option at all right now.
| Where | Status | Price | |
|---|---|---|---|
| Amazon · SquishmasSold and shipped by Amazon at list, but you have to ask. Hit Request invite and Amazon emails a buy link if you're picked. | By Invitation | $29.99list | Check Stock Status |
| Office Depot · SquishmasListed at $32.99 as sold in stores only, with no online cart. Call your nearest store before you drive. | In Store Only | $32.99$3 over list | Check Stock Status |
| Millennium Games · Squish-O-WeenAn independent games shop in Rochester. Marked up, but actually addable to a cart. | In Stock | $49.99vs $19.99 list | Check Stock Status |
| Kohl's · Squish-O-WeenList price, and the page now says 520+ people bought recently. Still the one to watch. | Sold Out | $19.99list | Check Stock Status |
| Walmart · SquishmasListing is live but empty, with a Notify Me button. Worth the alert. | Sold Out | $29.99list | Check Stock Status |
| Amazon · Squish-O-WeenNo offers at all right now. Last sold at $42.50 before it went. | Unavailable | $42.50last price | Check Stock Status |
| eBay resellersSealed Squishmas asks start around $43 and run past $100; the Halloween one sits at $40 to $50. | Marked Up | $43–$125vs $29.99 list | Check Stock Status |
Independent toy shops are the best odds here, and it's worth saying why: NeeDoh restocks tend to reach small stores in ones and twos rather than in pallets, so they turn up in places that never make it into a search result. Learning Express, Fat Brain, Books-A-Million and a dozen specialty shops all listed one of these calendars and all are currently out, and the two small shops that did get September Squishmas restocks priced them at $69.99 and $99.99 and sold through anyway. The surprise entry is Office Depot, which lists the Squishmas at $32.99 as an in-store item. Checking back is more productive than checking wider.
This brand has attracted a wave of fake shops built specifically to catch people hunting for sold-out stock. They copy Schylling's logo and product photos onto near-miss domains, and the tell is the address bar: schylling.us.com, schylling.store.com, schyllingstore.us.com, schylinngtooys.us.com and others. They price things sensibly rather than absurdly, precisely so nothing looks off.
Schylling.com is the only official site, and its shop is closed. That makes this simple: if a site claiming to be Schylling's official store is happily taking your card right now, it is not Schylling's official store. One shopper reported a declined card on a fake site followed by a run of unauthorised charges.
Also worth knowing: needoh.org is not Schylling either. It reproduces the real company's address and phone number, but it sells nothing and every button routes to Amazon, eBay or AliExpress. Schylling's own position is that "brick-and-mortar retailers are your safest bet for authentic NeeDoh."
Twenty-four doors, twenty-four mini "Teenie" NeeDohs at about an inch and a quarter each, including holiday editions Schylling says you can't get any other way. That exclusivity is the whole engine here: these things are traded in playgrounds, and a squishy nobody else can buy is worth more than a squishy anybody can.
Thirteen doors rather than twenty-four, which is a nice touch for Halloween. Behind them are six NeeDoh squishies and seven other Halloween trinkets, so it's a lighter box than the Christmas one and priced accordingly. Start it on October 19 and the last door lands on Halloween.
Why You Can't Find Either Of Them
The shortage is real, it's brand-wide, and the numbers behind it are worth seeing.
NeeDoh sales more than tripled in 2026. Schylling burned through six months of inventory in six weeks, and its president Paul Weingard has said that within the first nine weeks of the year the company had sold its entire annual stock. Sellouts hit CVS, Walgreens, Walmart and Barnes & Noble, and third-party sellers were marking six dollar squishies up to forty-five.
The part that matters for this page: the 2025 advent calendar is widely credited as the thing that lit the fuse. It went viral last December, and the demand never came back down. So Schylling walked into 2026 already short, made two calendars instead of one, and both sold out immediately. This isn't a manufactured scarcity story. It's a company that genuinely cannot make them fast enough.
What You Should Actually Pay
List is $29.99 for the 24-day and $19.99 for the 13-day. The only way to pay list for the Squishmas right now is Amazon's invitation queue, and nobody is getting the Squish-O-Ween at list, so the question is still what a sensible overpay looks like.
Resale has come down since Amazon started selling direct. Sealed Squishmas boxes on eBay now start around $43, with most asks between $45 and $75 and a few holdouts still at $100 or more; in August they were clearing at $95 to $130. The Squish-O-Ween sits at $40 to $50. The $149.99 and $189.99 Amazon marketplace asks from earlier this month are gone entirely, and Amazon's own listing now shows its $29.99 price under a crossed-out "typical price" of $198, which tells you how silly things got.
Take it now
Reasonable
Old resale rate
No
One Safety Note
Worth knowing if there are NeeDohs in your house already. There is a trend of heating them to change the texture, and it has gone badly: a class action filed this year alleges the toys can rupture when heated, and Schylling has added packaging warnings. Whatever a video suggests, don't microwave them or run them under hot water.
NeeDoh Advent Calendar FAQ
The Bottom Line: Two good calendars, both genuinely hard to get, and a resale market that has run away from the product. The Squishmas at $29.99 is the better box, and the move now is to request Amazon's invite, check your local Office Depot, and set the Walmart alert, in that order; the Squish-O-Ween is lighter on actual NeeDohs but you can still buy one today at $49.99 if the countdown matters more than the saving. What nobody should do is pay $100-plus on eBay for a thirty dollar calendar Amazon is selling at list, or hand card details to a site pretending to be Schylling's official store, because that store is closed and the fakes are the only ones open.
