Skip to content Real talk: Ulta is basically a candy store for anyone whose bathroom shelf already looks like a beauty counter. Good news is you don't need a secret promo code to win here, because Ulta almost never runs those anyway. The real magic is the Ultamate Rewards program, the seasonal events Ulta runs through the year, the biggest of which is 21+ Days of Beauty, which is live right now through September 17, and a couple of free shipping tricks most people scroll right past. We dug through Ulta's promo page, poked around the app, and read the deal threads so you don't have to. Here's what's actually worth grabbing this week.
🔵 Last verified: September 11, 2026 by the Trendsicle editorial team.
🏆 Best Deal Right Now
Buy One Get One Free on Select Bath and Body Works Body Care
In store and online · Runs through September 19, 2026 · No code needed
Shop the Sale → Active Ulta Beauty Deals, September 2026
TODAYDEALS
✓ Refreshed WeeklyUlta's Latest Deals & Any Available Coupons This Month
Reveal the Deal →The longest running offer Ulta has on right now and the only one with real runway left. Buy one selected Bath and Body Works body care product and the second is free, in store or online, with the free item at equal or lesser value. Runs to September 19, 2026, so unlike most of Ulta's weekly deals this one doesn't expire in a day or two.
Ulta publishes this one itself: order online, choose store pickup, and earn five points for every dollar instead of one, through September 14, 2026. The SAVE10 code that used to sit here, $10 off a $40 pickup order, expired on August 8 and Ulta hasn’t replaced it with a code. At the standard redemption rate of 100 points for $3.00 off, 5X on a $60 order banks 300 points, which is $9.00 back.
The biggest dollar saving on Ulta’s promo page this week. Shark Beauty hair tools run into the hundreds, so up to $100 off is a real cut rather than a rounding error. Select products only, through September 12, 2026.
The broadest offer on the page: buy one, get one 40% off on CeraVe, Cetaphil, La Roche-Posay, Neutrogena, Aveeno, Vaseline and L’Oreal skin care. Add two to the bag and the cheaper one takes the discount. Brands can’t be mixed within a pair, and it runs to September 17, 2026.
50% OFF
Ulta runs a rotating set of Beauty Steals at a flat 50% off, over 250 across the event, split between daily picks that change every morning and weekly ones that hold for seven days. On September 11 the daily list included Bobbi Brown eyeshadow sticks at $17.00 to $21.50 from $34.00 to $43.00, Azzaro The Most Wanted Parfum at $72.50 from $145.00, Clinique High Impact mascara at $14.00 to $15.00 from $28.00 to $30.00 and Curlsmith styling at $13.50 to $14.00 from $27.00 to $28.00. No code is needed.
FREE JOIN
Ulta Beauty Rewards is free to join and earns you points on every qualifying purchase. Base members earn 1 point per dollar spent at Ulta. Every 100 points converts to a $3 reward certificate, and certificates can be stacked with coupons and sale pricing. At the 2,000-point level, redemptions scale to $125 in rewards. The program also unlocks access to member-only prices, birthday perks, and early access to sales.
✓ Free to join Points stack with coupons 100 points = $3 reward
FREE GIFT
Ulta Beauty Rewards members receive a free birthday gift during their birthday month. In 2026, Ulta switched to a choose-your-own model: pick one free item from a curated list of six options available all year. You also get 2X Bonus Points on all qualifying purchases during your birthday month (activation required). Platinum and Diamond members receive an extra birthday perk on top of these. Your birth date must be in your Rewards profile to qualify.
✓ Free Rewards membership required 2X points all birthday month Activate in app or email
1 YRVERIFY
Students join Ulta Beauty Rewards and verify enrollment through SheerID, which stays valid for 365 days. Read Ulta's own wording carefully though: student offers are limited-time promotions, and the site says a coupon code only arrives if an offer happens to be live when you verify. The 10% code widely quoted elsewhere isn’t a standing benefit. Verifying costs nothing and puts you on the list, so do it before you need it rather than at checkout.
✓ Free to verify Verification valid 1 year Codes only when live
20% OFF
The Ulta Beauty Rewards Mastercard gives new cardholders 20% off their first purchase after approval. Beyond the welcome offer, the card earns 1 extra point per dollar spent at Ulta on top of whatever your loyalty tier already earns: base members get 2 points per dollar, Platinum members get 2.25, and Diamond members get 2.5. The card also earns 1 point per $3 spent anywhere Mastercard is accepted. There's no annual fee on the standard version.
✓ 20% off first purchase 2 points per $1 at Ulta No annual fee
FREE SHIP
Ulta is running free same day delivery on orders of $35 or more through September 17, 2026, applied at checkout with no code. Worth being precise about the standing perk underneath it, because most coupon pages get this wrong: Ulta's own rewards terms give everyday free shipping on $25 orders to Diamond members only, not to Platinum. Platinum and Diamond both ship free on any Beauty Steal during the 21+ Days event.
✓ $35+ orders, same day Diamond: $25+ always No code needed
50% OFF
Ulta's 21+ Days of Beauty is the single best sale the retailer runs all year, and the fall edition is live: August 28 through September 17, 2026. Beauty Steals sit at a flat 50% off, with daily picks that turn over every morning and weekly ones that hold for seven days, more than 250 across the run. Diamond and Platinum members ship free on any Beauty Steal, and same day delivery is free on orders of $35 or more for the whole event. Checking back each morning is the highest-value habit an Ulta shopper can have.
✓ 50% off daily steals Prestige + drugstore August 28 to September 17
1.25X POINTS
Ulta Beauty Rewards members who spend $500 or more in a calendar year automatically unlock Platinum status. Platinum members earn 1.25 points per dollar at Ulta instead of the base 1 point, get free standard shipping on orders of $25 or more (down from the standard $35 threshold), and receive an extra birthday perk. With the Ulta credit card stacked on top, Platinum members earn 2.25 points per dollar at Ulta, accelerating reward redemptions significantly.
✓ $500/year unlocks Platinum Free ship at $25+ Extra birthday perk
1.5X POINTS
Diamond is Ulta Beauty Rewards' top tier, unlocked by spending $1,200 or more in a calendar year. Diamond members earn 1.5 points per dollar at Ulta, get free standard shipping on all orders with no minimum, and receive exclusive perks including invitations to special events and priority access to new products. Stacked with the Ulta credit card, Diamond members earn 2.5 points per dollar at Ulta, the highest earning rate available.
✓ $1,200/year unlocks Diamond 2.5 pts/$1 with credit card Free ship, no minimum
60 DAYS
Ulta Beauty offers a 60-day return policy on any product, including opened or used ones. This is one of the most generous return windows in beauty retail and applies to both online and in-store purchases. Sephora's comparable policy gives a 30-day window for a full refund and 31 to 60 days for store credit. Ulta's no-hassle policy is especially useful for trying new skincare or foundation shades without committing permanently.
✓ Even opened products In store + online 60 days from purchase
$3 PER 100
✓ Points Value Points Worth More Than Sephora: 100 Points = $3 at Ulta vs $1 at Sephora See details ▼
Learn More →
This is one of the most underappreciated advantages of the Ulta program: 100 Ulta Beauty Rewards points are worth $3, while 100 Sephora Beauty Insider points are worth $1. At the 500-point level, Ulta delivers $17.50 in reward value compared to Sephora's $10. Points also stack with both coupon codes and sale pricing, which is unusual in loyalty programs. Redeem in increments of 100 points online or in store.
✓ 100 points = $3 Stack with coupons + sales Redeem in 100-pt increments
User Submitted Ulta Beauty Promo Codes
💡 Ulta doesn't regularly release functional sitewide promo codes. When they do, codes are usually member-specific and single-use, sent directly to your Rewards email. The codes below circulate on coupon sites but aren't verified at checkout. Your most reliable path to savings is the Rewards program and sale events listed above.
20% OFF
⚠ Unverified ULTA20: 20% Off Sitewide
ULTA20
Show Code 15% OFF
⚠ Unverified BEAUTY15: 15% Off Your Order
BEAUTY15
Show Code $10 OFF
⚠ Unverified ULTASAVE: $10 Off Orders of $50 or More
ULTASAVE
Show Code How to Claim Ulta Student Perks
Verifying takes a few minutes and keeps you eligible for a year. Ulta only sends a code when a student offer is actually running, so verify early rather than at checkout.
1
Join Ulta Beauty Rewards (Free)
Create a free Ulta Beauty Rewards account at ulta.com or in the Ulta app if you don't already have one. You'll need an active Rewards account to enroll in Student Perks.
2
Navigate to the Student Perks Page
Go to ulta.com/rewards/student while logged into your account. Click the button to begin the student verification process through SheerID.
3
Verify Your Enrollment Through SheerID
Enter your school name, enrollment status, and .edu email address for instant verification. Some schools require a document upload if automatic verification isn't available.
4
Watch Your Inbox for a Student Offer
If a student offer happens to be running, SheerID emails you the code straight after verification. If none is live, nothing arrives right away and Ulta sends student-only offers to your inbox as they come up during the year.
✓
Enjoy Student Perks for 365 Days
Verification is valid for one year from the date of approval. You'll continue to receive student-exclusive offers and perks during that period without needing to re-verify.
💡 The student discount stacks with Ulta Beauty Rewards points, so you're earning points on the already-discounted price. It's one of the few cases where two savings programs run simultaneously at Ulta. If your birthday falls during your student enrollment period, the birthday month 2X points also apply on top.
About Ulta Beauty
Ulta Beauty was founded in 1990 and has grown to more than 1,350 stores across the United States, making it the largest specialty beauty retailer in the country. Unlike Sephora, which focuses exclusively on prestige brands, Ulta carries both drugstore and high-end products under one roof, along with in-store salon services. The Ulta Beauty Rewards program has more than 44 million active members and is widely considered one of the most rewarding loyalty programs in retail, particularly for shoppers who spend across both drugstore and prestige categories.
Ulta Beauty vs. Sephora vs. Sally Beauty
Side-by-side comparison of loyalty programs, shipping, and savings programs.
💡 Ulta's points are worth three times more than Sephora's per point, and the 21 Days of Beauty event beats any sale Sephora runs in terms of discount depth on prestige products. Where Sephora wins: a broader prestige brand selection and free shipping with no minimum. For most beauty shoppers who split spending between drugstore and prestige, Ulta delivers more value over the course of a year.
Best Times to Shop Ulta Beauty
Jan Feb 🔥 Mar 🔥 Apr May 🔥 Jun Jul Aug 🔥 Sep 🔥 Oct Nov 🔥 Dec 🔥
- February (Valentine's Day): Gift sets and fragrance deals. Not the deepest discounts, but good for buying sets that aren't available year-round.
- March (21 Days of Beauty, Spring): The best sale Ulta runs. Three weeks of daily rotating 50% off deals on prestige products. Check in every day.
- May (Mother's Day): Gift sets, bundles, and bonus points events. One of the stronger mid-year windows for skincare gifts.
- August to September (21 Days of Beauty, Fall): The second edition of the year's best sale. Equal in value to the spring edition with a fresh roster of daily deals.
- November (Black Friday / Holiday): Deep discounts on gift sets, palettes, and fragrance. Ulta competes aggressively with Sephora's holiday promotions. Some of the steepest full-brand discounts happen here.
- December (Holiday): Gift set restocks, last-minute deals, and bonus points events for Rewards members. Worth checking weekly through the end of the month.
💡 If you only shop Ulta during two windows each year, make them the spring and fall editions of 21 Days of Beauty. The daily rotating 50% off deals on prestige products are the best value Ulta offers, and building a wishlist beforehand so you can act immediately on each deal day makes the difference.
Stack Your Savings
🔥
Shop 21 Days of Beauty with Rewards Points Ready
The fall edition of 21 Days of Beauty runs in late August through mid-September. If you accumulate Rewards points before the event starts and redeem them during it, you're stacking a 50% off sale price with a points redemption certificate. Ulta allows certificates to be used on already-discounted items, which is rare in beauty retail. Build your points balance now so it's ready when the event launches.
🎉
Combine the Credit Card Welcome Offer with a Sale Event
If you're planning to open an Ulta credit card, time your application so the 20% off first purchase applies during a sale event. A 20% off code layered on top of a 21 Days of Beauty deal could effectively give you 70% off a prestige product. The card approval and first purchase typically happen within the same session if you apply online.
🎁
Use Your Birthday Month Strategically
Your Ulta birthday month gives you 2X Bonus Points on all purchases, a free product pick, and an extra perk if you're Platinum or Diamond. If your birthday falls close to a sale event, time larger purchases to land during your birthday month for the maximum points multiplier. The 2X applies on top of your tier rate, so Diamond members in their birthday month earn 3X points per dollar.
💡 The strongest combination available at Ulta: redeem accumulated points during a 21 Days of Beauty daily steal, use the Ulta credit card for the extra point per dollar, and shop during your birthday month for 2X bonus points. That's three layers of value on a single purchase with no promo code required.
Ulta Beauty FAQ
Does Ulta have any working promo codes right now?›
Can you stack Ulta coupons with Rewards points?›
How does the Ulta student discount work?›
Is 21+ Days of Beauty running right now?›
What's the difference between Ulta's Platinum and Diamond tiers?›
The Bottom Line
Here's the thing about saving at Ulta: it quietly rewards the patient and the slightly strategic. The Ultamate Rewards program is one of the best in retail, mostly because your points are worth about three times what Sephora hands out, and Ulta actually lets you stack them with sale prices and coupons instead of fighting you on it. Nudge past $500 a year and you tip into Platinum, where the perks get genuinely fun. Translation: join the free program, shop the sales, and let the points pile up while everyone else pays full price.
If there's one trick to Ulta, it's timing, and the window is open as you read this. The fall 21+ Days of Beauty event runs August 28 to September 17, stacking a flat 50% off prestige Beauty Steals with Rewards certificates and birthday month multipliers, and suddenly your cart looks like you found a magic coupon that doesn't exist. Everything else is just prep: quietly bank points between events, sit on the bigger splurges until a sale window opens, and if you're eyeing the Ulta credit card, open it during a sale so the welcome offer pulls double duty.
Bottom line, Ulta is the move if you want your drugstore mascara and your fancy serum sharing one cart, a return policy relaxed enough to actually test things without buyer's remorse, and a loyalty program that pays you back at every tier instead of just the top one. Add the student discount and birthday perks and, if you qualify, the savings quietly stack up while you're just doing your normal shopping.
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