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Nowhere, for the moment. Dyson's own store is out of stock in both colors, the official Amazon listing has gone dark with no price on it, and Best Buy has it up at $499.99 with a September 8 release date. Same money wherever it does turn up, so this is purely a race for who gets stock first.
Best Buy lists a September 8 release date. Amazon carries the official Dyson store listing, which is where stock is most likely to return.
Live Stock Check
| Retailer | Status | Price | Check |
|---|---|---|---|
| DysonBoth colors out of stock, email notify only | Sold out | $499.99 | Check Stock Status → |
| AmazonOfficial Dyson Store listing, no buy box showing | Sold out | $499.99 | Check Stock Status → |
| Best BuySeptember 8 release date listed, financing offered | Releases Sep 8 | $499.99 | Check Stock Status → |
What It Actually Is
Dyson put a camera inside a toothbrush. Not a gimmick camera on the handle, an actual lens on the brush head that watches your teeth while you're cleaning them, which is either the most sensible thing anyone's done to a toothbrush in a decade or deeply unnecessary, depending on how you feel about seeing the inside of your own mouth in high definition.
The lens is tiny, about a tenth of a megapixel, which sounds pathetic until you remember it's staring at a tooth from a few millimeters away rather than photographing a landscape. It takes around 28 pictures a second, the same rate a TV show runs at, so what turns up on your phone is smooth video rather than a flipbook of your own molars.
Then the clever part. Dyson fed it 470,000 dental images until it learned what the gap between two teeth looks like, and the moment it spots one, faster than you can blink, it fires a little burst of mouthrinse straight in. You don't aim, you don't time it, you just keep brushing. That's the thing a normal water flosser has never solved, because a normal water flosser is you waving a hose around and hoping. Dyson calls the system Gap Optical Targeting, which is the phrase to drop if you want a salesperson to take you seriously.
So you're buying three things in one handle: a sonic toothbrush, a water flosser that does its own aiming, and a camera you can point at your own back teeth. The rinse sits in a small tank that keeps working whatever angle you hold it at, and tops itself up from the dock in about three seconds. Dyson reckons it clears up to 69% more plaque from the awkward spots than the premium brushes it's up against, which is their number from their own testing, so take it in that spirit.
How The Camera Actually Works
A tiny lens on the brush head takes about 28 pictures a second, which is TV frame rate, so you get smooth video of your own teeth instead of a flipbook.
Dyson fed it 470,000 dental images until it knew a gap when it saw one. That's the bit a normal water flosser leaves entirely to your aim, which is to say, to luck.
Faster than you can blink, it puts a small burst of mouthrinse straight into the gap. You don't point it and you don't time it. You just keep brushing.
The app gives you a live view plus a map of where you actually cleaned, which reviewers found genuinely useful and mildly horrifying in equal measure.
What It's Like To Use
I'll admit the bias up front: I'm a tech dork, so a toothbrush with a camera in it was always going to feel like something I needed to own. The surprise is that the camera turned out to be the part that earns its keep. Watching what you're doing makes brushing oddly more fun, and it keeps you honest. It's a lot harder to give the back molars a token pass when there's a live feed of you not brushing them.
The jet is louder than I expected. Not awful, and not something I'd talk anyone out of the brush over, but nobody should be picturing a soft hum. It's got an edge to it. Good way to wake up, put it that way.
Flossing with it takes practice. Steering the jet exactly where you want is fiddly at first, and I'd budget a week of splashing before it clicks. I also asked my own dentist about it, and he told me straight that flossing by hand is still better. That's worth sitting with rather than skipping past. The honest counter is that the best flossing method is the one you'll actually do, so if a jet gets you cleaning between your teeth more often than a box of floss ever managed, the trade might still be worth it for you.
Which lands on the thing that's true of every gadget ever made: it's only as good as how, and how often, you use it. And yes, the price is bananas. So is everything Dyson puts out, and we keep buying it anyway, which is a sentence about me as much as it's about them.
The One Thing To Know Before Buying
Precision-flossing is Dyson's name for it, not a proven fact, and the gap between those two things matters. Floss cleans by scraping the side of the tooth. A jet cleans by firing liquid into the space between them. Both do something, but they aren't the same move, and which one suits your mouth isn't a question a marketing name gets to answer.
That's not the same as saying it doesn't work. The American Dental Association counts water flossers as a legitimate way to clean between your teeth, right alongside string floss, the little brushes that fit between them, and picks. It points to them specifically for people who find flossing by hand awkward, or who have braces or bridges in the way. The catch is that dropping floss for a jet is a conversation to have with your dentist, not a decision to make because a $499 toothbrush has the word flossing in its name.
Two specifics before you commit. If you wear braces, have implants, or you're being treated for gum disease, ask first. And the camera doesn't diagnose anything, so spotting something on your phone that worries you is a reason to book an appointment, not a substitute for one.
Who It's For
Buy It If
- You already own a premium electric brush and a separate water flosser, because this replaces both and the price gap narrows fast
- You're the sort of person who'll genuinely use a live view of your own gumline to fix your technique
- Your dentist has told you that you're missing specific areas, and you want to see whether you've stopped
- Cost per year matters less to you than having the newest thing in the bathroom
Skip It If
- You brush twice a day, floss reasonably, and your checkups are fine, because reviewers who fit that description came away unconvinced
- The idea of a camera inside your mouth makes you uneasy, which several reviewers admitted it did
- You want it to be quiet, since the jet has been described as closer to an air gun than a toothbrush
- You'd resent buying Dyson brush heads and mouthrinse on repeat for the next few years
What The First Reviewers Found
Every early review agrees on one thing: it cleans. Where they part company is whether the camera earns $499, and that split is the useful part, because it maps almost exactly onto who should buy one.
What They Liked
Spent a week with it and called the live video clear and lag-free, with teeth and gums left feeling fresh and cleaner. The camera, they said, genuinely tells you something about how well you're brushing.
TechRadarFramed the whole thing as gamifying brushing, and reported seeing results inside a week of using it.
StuffNoted it weighs under a pound and stays comfortable to hold with wet hands, and pointed out that stacking a flosser and a camera onto a brush makes the price look different next to a $400 brush that only brushes.
Marie ClaireWhat They Complained About
Called it messy in flossing mode, splashing the mirror, and said the jet caught them in the forehead on the first go. Performance was inconsistent on front teeth, and the jet didn't always fire when expected.
TechRadarSaid the jet is high-pitched and closer to an air gun than any toothbrush she'd used, found the refill mechanism confusing, and admitted the intraoral camera kind of grossed her out.
Marie ClaireWent with overengineered, flagged that it lands about $100 above comparable premium brushes, and said they were curious what a dentist would make of the results.
EngadgetOur Read On The Reviews
Read those together and the split is pretty clean. The people who liked it liked the feedback loop, the seeing rather than the cleaning. The people who didn't were mostly reacting to the price, the noise and the mess. Nobody said it cleans badly. Whether it moves the needle on your actual dental health over a year is a different question, and the one dental professional asked on the record was pointedly unbothered. Dr. Noman Athwal, a specialist endodontist, said spending more doesn't automatically mean taking better care of your teeth, that he's seen expensive brushes in bad mouths and manual brushes in excellent ones, and that for this money he'd want it to brush his teeth and ring the dentist for him.
What You Should Actually Pay
$499.99. That's the price at Dyson, that's the price at Best Buy, and it's the price the Amazon listing will come back at. Nobody is discounting a product that sold out in its first week, so the only real risk runs the other way: once it's been gone a couple of weeks, marketplace sellers turn up with one at $650 and a two-week shipping estimate. There's no reason to pay a premium on this. It's not a limited run and it's not a holiday toy, it's a Dyson appliance that Dyson wants to sell you forever. Wait for the restock.
