Skip to content 
Pre-order it on Amazon at $59.99, sold by Amazon directly, releasing December 1. That is the only place to buy one. The single other channel was the Hasbro booth at San Diego Comic-Con back in July, and those copies are already reselling at $90 to $110 plus shipping. Pre-ordering costs you nothing and locks the price.
Four Friendship is Magic ponies, four trading cards drawn specially for the set, and a gold case that clips the card onto the figure's base so the pair stands as one piece. Hasbro and Kayou showed it at Comic-Con in July, opened Amazon pre-orders four days later, and it ships on the first of December, which is about as neatly aimed at a Christmas list as a release date gets.
Below: what's actually in the box, why the Kayou name is doing more work here than it looks, what people who have bought Kayou's other pony products say about them, and what a fair price looks like when the only copies in existence are convention leftovers.
Where To Buy It
Short answer: Amazon, and only Amazon. The listing carries "(Amazon Exclusive)" in the product name, and searches across every other national retailer turn up nothing but Kayou's card products. If you want the Kayou pony cards themselves before December, though, those are a different story and they're in the table too.
| Where | Status | Price | |
|---|---|---|---|
| Amazon · The SetSold and shipped by Amazon. Pre-order price guarantee applies. | Pre-Order | $59.99ships Dec 1 | Check Stock Status |
| Moon Edition 2 Card BoxTwelve packs plus a promo card. The best-rated Kayou pony product on Amazon at 4.8 across 92 ratings. | In Stock | $44.99700+ a month | Check Stock Status |
| Moon Edition 3 Card BoxThe newest wave, 12 packs of 8. Rates lower at 4.3, and the reason is worth reading below. | In Stock | $46.80rated 4.3 | Check Stock Status |
| Every Kayou Pony ListingRainbow, Star and Fun Moment editions all exist. Check the seller before you buy. | Browse | Varies$20 to $90 | Check Stock Status |
Elsewhere in the Kayou pony line the picture is thinner than it looks. GameStop is currently out of stock on every My Little Pony Kayou product it lists, including both booster packs and the starter deck. Best Buy's $19.99 collector box is sold out with a restock promise attached, and its newest wave is flagged high demand with shipping switched off and store pickup only. That's the backdrop this set is arriving into.
Because the set was at Comic-Con before it was anywhere else, there are already sealed copies in circulation. They've been selling at $89.99 to $110, and once shipping is on, the ones that actually cleared came to somewhere between $100 and $116 all in. One is sitting at $110 plus $10.05 as we write this. On a $59.99 box that is almost exactly two for the price of one.
There's no scarcity reason to pay it. The Amazon pre-order is open, it's sold by Amazon rather than a marketplace seller, and Amazon's pre-order price guarantee means if the price drops between now and December 1, you pay the lower one. The only thing $110 buys you is having it in October instead of December.
Twilight Sparkle, Rainbow Dash, Fluttershy and Pinkie Pie at three inches each, in pearlescent finish with sparkly eye deco and gold picked out on manes, hooves and cutie marks. Each pony ships with its own Kayou trading card drawn by Amy Mebberson, a gold case that clips to the figure's base, and a display stand. Every figure comes in its own book-shaped box.
What You're Actually Getting
The easy way to misread this set is as four small ponies with a card thrown in. It's put together the other way round.
Each card carries original sketchbook-style artwork by Amy Mebberson, one per pony, made for this release and nowhere else. If that name doesn't mean anything to you, it means a great deal to the people this set is aimed at: Mebberson drew 131 My Little Pony comic covers for IDW, starting at issue one of Friendship is Magic and running through the complete Micro Series, the complete Friends Forever and the complete Fiendship is Magic. She's also the artist behind Pocket Princesses. She is, for a certain generation of pony reader, the house style.
The gold case is the other half of the idea. Rather than a card sleeve in the bottom of the box, each card slides into a rigid case that then clips onto the figure's own base, so the pony and its card stand together as a single display piece. The packaging follows the same theme: every figure arrives in a box designed to look like a book, in that character's colours, with sketch artwork on the cover.
The figures themselves are three inches, in the classic brushable pose rather than an articulated action figure, finished in pearlescent plastic with gold detailing. Display stands are included for all four.
Why The Kayou Name Matters
Kayou is a Chinese trading card company with close to a hundred licences, and it arrived in the US at New York Comic Con in October 2025 with My Little Pony as its opening move. Since then it has put pony cards into Amazon, GameStop, Best Buy and Barnes & Noble, and added Naruto, Demon Slayer, Monster Jam and tokidoki behind them.
What makes the cards worth collecting rather than just pretty is the rarity structure, which is far deeper than a Western trading card set usually bothers with. Moon Edition Series 3 runs 290 card types across ten rarity tiers, from plain Rare at the bottom up through Holo Rare, Ultra Rare, Super Golden Rare and Zenith Rare, to a top tier called Diamond Zenith that has exactly three cards in it. Hasbro also seeded twenty autographed cards by Andy Price randomly through Moon Edition 2 boxes.
The tier count changes edition to edition, so it's worth checking the specific box rather than assuming ten. And it's why this hobby has a resale market at all: a chase card that appears three times in a 290-card set is the sort of thing people open cases looking for.
What Buyers Are Saying
Nobody owns this set yet, so there is nothing to quote about it directly. What does exist is a decent body of reviews on Kayou's other My Little Pony products in the US, and they are unusually consistent about something worth knowing before you spend sixty dollars.
These are ratings for the Moon Edition 2 card box, a different product from the same partnership, not for this set.
"The cards are just as good quality as Pokémon which is great and even fit in the same pages."
Moon Edition 3 card box reviewer"With how hard it's been to get Pokemon cards, opening these has been a fun alternative. The cards are very well made."
Moon Edition 2 card box reviewer"Pull rates exactly as expected. Kind of better pull rates than a lot of other Kayou cards I've had."
Moon Edition 2 card box reviewer"The listing was misleading, the original listing said that each box brought 24 cards, but when my item arrived it only brought 12."
Moon Edition 3 card box reviewer, 2 stars"The description states there's 24 packs in the box and the box I received..."
Moon Edition 3 card box reviewer, 1 star"I was honestly worried it was a scam because there were hardly any reviews posted."
Moon Edition 2 card box reviewer, 5 starsOur Read On The Reviews
Read enough of these and the pattern is stark: almost nobody complains about the cards. Quality, art, pull rates, the way they fit standard Pokémon pages, all of it lands. The Moon Edition 2 box sits at 93% five-star with nothing at all in the middle.
What people complain about is who sold it to them. The lower-rated box in the line is lower rated almost entirely because of listing accuracy: a description promising 24 packs against a box holding 12, prices quietly adjusted after the fact, a shipment marked delivered days before it turned up. And running underneath the good reviews is a note of relief that keeps showing up in the wording, because Kayou cards have a counterfeit problem and buyers know it. "Legitimate." "Honest cards." "I was honestly worried it was a scam."
Which points somewhere useful for this particular purchase. A sixty dollar sealed collector set bought from a stranger is the exact scenario those reviews are warning about, and it is why the $110 eBay copies are a worse deal than the price alone suggests. The Amazon listing is sold by Amazon, not a marketplace seller, and for this category that is worth more than the twenty percent you'd save haggling.
Who It's For
- You grew up on the IDW comics. Mebberson's art is the reason this set exists.
- You want it under a tree. December 1 lands it with three weeks to spare.
- You already collect Kayou pony cards and want the pieces that can't be pulled.
- You like a display item. Card, case, stand and figure are designed as one object.
- You want a toy to play with. These are three-inch display figures, not poseable.
- You're chasing a specific rare card. The four here are set-exclusive, not booster pulls.
- You need it sooner. Nothing arrives before December unless you pay resale.
- The cards are the point. A $44.99 box of twelve packs is a lot more cardboard.
What You Should Actually Pay
Sixty dollars, and there is no legitimate reason to pay more before December. After it ships, the number to watch is whether Amazon restocks it, because an Amazon-exclusive collector set that sells through has nowhere else to come from.
Good buy
Fair
Convention markup
No
Pre-Order Timeline
This has moved quickly, and the dates explain why copies exist before the release date.
Worth noting what isn't here: any second retailer, and any word on a restock. Hasbro has not said whether this is a one-run item, and Amazon exclusives of this type frequently are. If you want one, the pre-order is the low-risk way to find out.
Friendship in the Cards FAQ
The Bottom Line: This is a display piece for people who read the comics, and the tell is that the cards were commissioned from IDW's defining pony cover artist rather than reprinted from a booster set. At $59.99 with a December 1 date and Amazon's pre-order price guarantee behind it, pre-ordering is close to free optionality. The thing not to do is pay $110 for a Comic-Con copy from a marketplace seller, because with Kayou products the seller is the risk, and Amazon is selling this one itself.
