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There are two versions, Day with Espeon and Night with Umbreon, and here's the catch nobody puts in a headline: at MSRP you don't get to pick which one you receive. Best Buy and GameStop both sell it as "Day or Night, selection is random" at $179.99. If you specifically want Umbreon, the shops that sell the Night box on its own are asking $514.95 to $574.95. That's the whole decision.
Where To Pre-Order
Read the middle column before the price column, because the two are the trade-off. The cheap options don't let you choose a variant. The ones that do are asking roughly three times MSRP.
| Where | Which Box | Price | |
|---|---|---|---|
| Best BuyLimit one per order. Neither shipping nor pickup was showing as available. | Random | $179.99MSRP | Check Stock Status |
| GameStopPre-order in store only. "Specific item is not guaranteed." | Random | $179.99MSRP | Check Stock Status |
| Galactic ToysSells Day and Night as separate items, so you get the one you want. | You Choose | $514.952.9x MSRP | Check Stock Status |
| Poke-CollectAlso variant-specific. Ships on or before release day. | You Choose | $574.953.2x MSRP | Check Stock Status |
| AmazonNo listing yet, though it carries the rest of the 30th Celebration line. | Not Listed | n/awatch this | Check Stock Status |
This is the single most important thing on the page and it's buried in the fine print at both major retailers. Best Buy's listing states plainly: "Item selection from BestBuy.com is random. We cannot accept requests for specific items." GameStop's says "Selection is random. Style and color may vary. Specific item is not guaranteed."
So if you're buying at $179.99 because you want the Umbreon box, you are placing a fifty-fifty bet with a hundred and eighty dollars. Half the people doing that will open a box with an Espeon coin in it.
The shops that will guarantee you Night are charging $514.95 and $574.95. Put another way, the right to choose currently costs somewhere around $335 to $395 on top of the sticker price. That is not a small premium and it is worth being honest with yourself about whether the character matters that much.
Thirty booster packs in total, twenty-nine from 30th Celebration plus one Classic Collection pack, alongside a foil Pikachu ex promo illustrated by YOSHIROTTEN, a second foil promo of either Espeon ex or Umbreon ex, a themed playmat, 65 sleeves, a deck box, a metal coin, six damage dice and a Pokémon TCG Live code. Day is the Espeon box, Night is the Umbreon box, and the promo card, playmat and coin are what differ between them.
Day Or Night, If You Get To Choose
The two boxes are identical except for three things: the second foil promo card, the playmat art and the metal coin. Everything else, the thirty packs, the sleeves, the deck box, the dice, the Pikachu ex promo, is the same in both.
Night is the one people want, and it isn't close. Umbreon has been the most sought-after Eeveelution in the hobby for years, and the resale spread on these pre-orders tells you everything: shops are asking almost three times MSRP for a Night box that doesn't exist yet. Espeon has its following, but it has never carried the premium Umbreon does.
Which produces a genuinely odd situation. If you buy at MSRP and the coin flip goes your way, you've got the box everyone wants at $179.99. If it goes the other way, you have a perfectly nice Espeon box that will be much easier to find later. The gamble is asymmetric in your favour, as long as you'd be content with either.
What You Should Actually Pay
MSRP is $179.99 and that's the number to anchor on. Here's how the current asking prices sit against it.
$179.99
random variant
$514.95
Night guaranteed
$574.95
Night guaranteed
MSRP
Modest markup
Steep
Choosing tax
The Whole 30th Celebration Calendar
The Ultra-Premium Collections are the top of a set that rolls out across five separate release dates, and most of it is a great deal cheaper than $179.99. If you just want in on the anniversary, the September wave starts at ten dollars.
| Date | What Lands | MSRP | |
|---|---|---|---|
| September 16The launch wave, and the cheapest way in. | 6 Products | $9.99–$49.99Knock Out to ETB | Check Stock Status |
| October 2Day and Night mini tins, booster bundle, binder collection. | 4 Products | $9.99–$31.99tins to binder | Check Stock Status |
| October 30Espeon ex and Umbreon ex battle decks, sold separately. | 2 Decks | $19.99each | Check Stock Status |
| November 6The Ultra-Premium Collections, plus Ditto and Mewtwo & Mew. | The Big One | $29.99–$179.99figures to UPC | Check Stock Status |
| December 4The ex tins, and the last thing to land before Christmas. | 2 Tins | $21.99each | Check Stock Status |
The 30th Celebration products already showing up on Amazon are marketplace listings, and the pricing is wild. Two examples we checked, against the real MSRPs above:
The Knock Out Collection has an MSRP of $9.99 and is listed at $41.95. The Poster Collection has an MSRP of $14.99 and is listed at $91.84. That's roughly four times and six times the real price, for products that don't come out until September 16 and will be stacked in every big-box store when they do.
None of that is unusual for Pokémon pre-orders, and it isn't a reason to avoid Amazon later. It is a reason to know the sticker price before you click anything, which is why the table above lists MSRP rather than what somebody is currently asking.
Why This One Is Genuinely Hard To Get
Worth separating this from the usual toy-shortage noise, because the cause here is different. Most sellouts we write about are demand spikes: a thing goes viral, stock runs out, it comes back. Pokémon's constraint is on the production side. Printing capacity has been the bottleneck across the whole hobby, and it stays that way until new capacity comes online in 2027.
That matters because it changes what "wait for a restock" means. A restock requires spare printing capacity, and there isn't any. It's also why the pre-order markups are what they are: sellers are pricing scarcity they can be fairly confident about rather than gambling on a fad.
None of which means you should pay $575. It means the $179.99 window at the major retailers is worth taking seriously while it's open, coin flip and all.
Who It's For
- You'd be happy with either box. At MSRP the random draw is a good bet.
- You want the thirty packs more than the promos. The pack count is the same either way.
- You can get to a GameStop. In-store pre-order is the most reliable route to MSRP.
- You collect the anniversary sets and would buy this at $180 without thinking.
- It has to be Umbreon. At MSRP that's a coin flip, and guaranteeing it costs $514 and up.
- You're buying to flip it. Everyone else has had the same idea, which is what the markups reflect.
- $180 is a stretch. The Knock Out Collection is $9.99 at MSRP and lands September 16.
- You want it in hand soon. This is eleven weeks out. The September 16 wave is three.
30th Celebration UPC FAQ
The Bottom Line: At $179.99 this is fairly priced for thirty packs and a proper collector's box, and if you'd be pleased with either version, pre-order at Best Buy or your local GameStop and take the coin flip. What you should not do is talk yourself into $514 or $574 for a guaranteed Umbreon before the thing has even shipped. If Night is genuinely the only outcome you'd accept, the honest advice is to wait and see where prices settle after November 6, because right now you'd be paying a $335 premium for a card that hasn't been printed yet.
